Business Plan

BUSINESS PLAN

Executive Summary:

At Fairobuy, we're pioneering a fusion of ecommerce with community commerce. Through our platform, not only do we sell products directly, but we also enable community members to showcase and sell their own offerings. What sets us apart is our commitment to redistributing profits back to the community. Using a direct selling method, we ensure that the benefits of our platform are shared amongst our members..

Mission Statement:

Our mission is to synergize community-driven commerce, emphasizing the creation of superior products made in India. Through an unwavering commitment to our business strategy, we aim to empower individuals, fostering financial freedom while contributing to the growth and pride of our nation.

Vision Statement:

Elevating communities through a strategic blend of community commerce, producing top-tier products made in India, and implementing a business strategy that not only ensures quality but also paves the way for widespread financial freedom.

Products and Services

E-Commerce Platform:

• A user-friendly website, fairobuy.com offering a diverse range of quality products at competitive prices.

• Secure online payment options

• Timely and flexible product delivery options.

• Adherence to government tax rules and direct selling guidelines.

Direct Selling Platform:

• Direct selling opportunities for individuals to generate income through personal and referral sales.

• No entry/registration/activation fees for participation.

• Affiliation is optional and determined by customers.

Community Commerce

Fairobuy, a trailblazing venture in the e-commerce realm, redefines traditional shopping by placing community connection at its core. Going beyond transactions, Fairobuy cultivates digital spaces where individuals unite, fostering a sense of belonging. The platform thrives on user-generated content, ensuring that each member is an active contributor to the community. With a personalized approach to shopping, collaborative partnerships, and a commitment to social impact, Fairobuy envisions a dynamic space where commerce becomes a shared experience. In this innovative marketplace, every user is not just a customer but an integral part of a thriving and engaged community, making Fairobuy a unique and enriching destination in the world of online commerce and direct selling.

Social Media Integration:

• Customers can actively participate in a referral network via social media platforms.

• Each customer registering as a direct seller receives a replicated web link for easy identification and communication with referrals.

Training and Skill Development:

• The establishment of Fairobuy Academy for digital marketing and business building system training.

• Direct sellers, upon completion, receive Fairobuy ID cards.

• Ongoing awareness programs at selected locations for both customers and direct sellers.

Business Plan Structure:

1. Registration:

   • Customers register by clicking the Fairobuy web link from their sponsors.

2. Direct Sellers:

   • Optional registration as direct sellers.

   • No registration or activation fees.

   • Direct sellers earn bonuses based on the business plan from sales made through their partner store.

3. Team Building:

   • Team building bonuses are optional.

   • Minimum sales volume required for eligibility.

4. Career Recognition:

   • Recognition based on sales volume.

5. Retail Bonus:

   • Up to 25% of MRP for distributors.

6. Performance Revenue

• Eligibility for a performance bonus is determined based on meeting sales criteria and receiving carrier recognition

7. Awards & Rewards

• Awards and rewards are eligible based on sales volume

8. Insurance-

• Eligibility for insurance is based on sales volume

Financial Projections:

• Revenue streams from product sales, team building bonuses, and career recognition bonuses.

• Projected growth based on expanding the customer and direct seller base.

Note: Every product will carry SV. (SV It’s the volume of the product sold by a direct seller)

Definitions:

    SV:  Sales volume of a product for claiming revenue

    Retail revenue: Up to 25% of the margin.

    Team Sales revenue : Revenue is generated from team sales

    Performance revenue: Performance revenue are given on a monthly basis to those who achieve the sales criteria.

    Rewards: Rewards are distributed based on sales volume, rewards are distributed only to specified ranks

FAIROBUY REVENUES

1. Retail revenue

2. Team Sales revenue

3. Performance revenue

4. Rewards

5. Family Health insurance

1. Retail revenue

     Fairobuy ensures up to 25% of retail profit, providing sellers with a fair and lucrative opportunity to thrive       in our community-driven marketplace.

2. Team Sales revenue

• 15SV volume match in binary mode

• Sales revenue is according to the group volume matching in 1:1 ratio.

• Daily ceiling is Matching of 667SV and released amount is Rs.10,000

• Unmatched volume in binary is carry forwarded as per criteria

• Pay-out is calculated everyday midnight in binary tree, it will be released in every day.

3. Performance revenue

    Performance revenue are given on a monthly basis to those who achieve the sales criteria

    Eligibility for the performance revenue is based on the following criteria:

CRITERIA OF ELIGIBLITY FOR PERFORMANCE REVENEUE

• This bonus becomes applicable from the second Rank onward and is awarded monthly based on the above condition
  

• To qualify for the performance bonus, a distributor needs to purchase any single product from their store if they maintain the same rank as the previous month

4. Rewards

      Rewards are distributed based on sales volume, rewards are distributed only to specified ranks. They follow the following criteria

1. ZONAL SALES COORDINATOR   - Rs.25000/-

   (There should be two Sales development officers from the direct team.)
   

2. SALES TEAM MANAGER - Rs.200000/-

   (There should be two Area sales coordinators from the direct team)
   

3. AREA SALES MANAGER  - Rs.250000/-

   (There should be two Regional sales coordinators from the direct team)
   

4. ZONAL SALES MANAGER  - Rs.1000000/-

   (There should be two Associate sales managers from the direct team.)

5. NATIONAL SALES MANAGER  - Rs.2500000/-  

   (There should be two Sales managers from the direct team)

Designation upgrades on SV (Cumulative volume)

These SV's are cumulative for all upcoming ranks

• FAMILY HEALTH INSURANCE

• Health insurance is starting from the Sales team coordinator onwards,

  Criteria: The user should achieve a minimum of 8 times the Performance Bonus or its equivalent SV volume within the financial year.

General terms:

• No registration fee, No activation fee, No renewal fee.

• Team sales revenue is a choice with one time store volume of minimum 15 SV

• Store activation is optional and can be cancelled within 30 days from the date of activation

Conclusion:

Fairobuy E-Commerce with Direct Selling is committed to providing a seamless and rewarding experience for both customers and direct sellers. Through innovation, integrity, and community-building, we aspire to be a leading force in the e-commerce and direct selling industry.